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Auckland’s #1 SEO company

"White hat" services from experienced Auckland SEO agency

There’s no formal education process to learn SEO – the only way to master it is to practice it, over and over again. Our team of expert SEO consultants have over 30 years of experience building, optimizing and ranking websites in Google for Auckland based companies.

We find and fix technical errors.

Search engines don’t see websites like we do. They use crawlers (robots/spiders) to crawl a website reading technical elements like code, meta titles,headings, structure, hierarchies and more. To get the best results in any SEO campaign and rank higher in search engines, it’s important to get the technical SEO right. We perform a complete and in depth technical audit which is presented to you in an easy to understand report. We call this the website quality audit and it helps us understand how your site is structured, where we can improve and what errors are built into your website’s structure. After this, our team of Auckland SEO experts will go in and repair the errors for you, saving you time, headaches and working with multiple Auckland marketing services.

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  • Complete guide to technical SEO

We identify high value “keywords”.

Keywords are the cornerstone of excellent SEO. These are the search terms and phrases your customers use when searching for your services on Google. It’s not just important to find the best keywords based on search volume alone, we also need to take into consideration the intent behind the searcher and the SERP intent Google is showing when someone searches for a certain term. Our Auckland SEO consultants dig deep into your industry and customer base to gain an understanding of the patterns they use to find your product / services. Once the keyword research is complete we build out a competitive keyword matrix, find the low hanging fruit that will bring the fastest results and use this framework to promote your business online.

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We research, write and publish the highest quality content.

You may have heard it before -“Content is king”. This is true, but nowadays it’s more accurate to say “Quality content is king“. The internet is created from content, without it the internet wouldn’t exist as it does today. Producing high quality, well optimised content is the key to successful marketing online. Not only will it let us target more keywords allowing more people to find your product / service, it will also increase the relevance of your site and give us “assets” we can promote for Auckland based link building campaigns. Our high quality writers and designers will put together the right user centric content that will speak to your customers and bring traffic in from Google search.

High impact link acquisition.

Link building is still the fastest way to increase the authority of your website. Google see’s backlinks as “votes” for your website. The more people linking to your website and sending their valuable customers your way, the more trust Google has for your site as the authority in your field. It’s not as easy as just building any backlink though. Before building links, it’s important to make sure we are building the right kind of backlinks, from the right sites, with the right anchor text at the right velocity. Our process is robust and built to provide high quality white hat backlinks that will avoid Google penalties and increase the authority of your site. We also aim to build links that send the right kind of traffic to your site directly, increasing sales alongside improving keyword rankings. This involves manually finding local link opportunities through link prospecting, competitive link analysis and good old fashioned research. Once we have a list of link opportunities we reach out manually to each and every website owner, influencer and blogger on the list to negotiate guest posts, backlink insertions and more.

Our consultants deliver easy to understand reports.

Many Auckland based SEO agencies try to hide their reports. We don’t. We built an inhouse system to streamline reporting, providing you with access to a task list, content schedule, link building results and all the normal analytics tracking including keywords and organic traffic.

Auckland's top reviewed SEO agency

We take tremendous pride in keeping our clients happy. We have a plethora of Google verified reviews coming from various Auckland clients that we’ve worked with along the way.

Rapid Roofing M

We couldn’t be happier with the service from Digital Estate. Based in Melbourne we were a little hesitant at first to choose a marketing partner who wasn’t in our physical

Dan Ward

We started working with Digital Estate back in 2015 after our previous marketing company performance was low. Scott immediately changed course…

Elise Thomson

I have now used Digital Estate for a number of services on my websites. They have been awesome to deal with and work is always done quickly and to the highest quality!

Why Use Our Auckland SEO Services?

Google is a well tuned piece of AI that doesn’t understand when mistakes are made. The wrong move can devastate your visibility online with new updates now rolling out almost daily. We’ve been working with Google for a combined 30 years and know what can and can not be done safely. We also have streamlined processes allowing us to be hyper productive and results focussed.

Technology and Creativity meet.

We have a team of analytical thinkers for all the technical work, and a team of creatives for anything that requires creativity. Both teams are integrated into our systems and produce local SEO strategies that are technically sound for Google, and beautifully creative for your customers.

Locally focused, nationally recognised.

We have a team of analytical thinkers for all the technical work, and a team of creatives for anything that requires creativity. Both teams are integrated into our systems and produce local SEO strategies that are technically sound for Google, and beautifully creative for your customers.

Our Clients Get Constant Results

It’s hard to find a trustworthy agency in Auckland - we’ve been providing local marketing strategies to Auckland companies with great results every time. Our reputation matters to us and so does your experience with us. If we don’t think we can help, we’ll be upfront about it before wasting any of your time. If you do decide to work with us, you will enjoy More traffic, more leads and more sales from organic search.

Digital Estate – Auckland

Internet marketing service


  • You were here yesterday
  • 8 Customs Street East, Auckland Central, Auckland 1010
  • Open now: 8:00 AM – 6:00 PM

Let's Build Something Beautiful

All consultations are free, no obligation and packed with solid advice no matter what marketing stage your currently in. Looking for more information or ready to pull the trigger, we want to help.

Frequently Asked Questions

No, we work with companies across Australasia and also have many of our own projects spanning across the western world. We’re a company that brings global experience to a local market.

It’s hard to find highly skilled SEO consultants here in New Zealand. Most will work for themselves as it’s much more lucrative. From time to time we do come to Auckland to have meetings with our clients but most communication is completed through video conferencing where we can better share our screens, presentations and do so on a better time budget.

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