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Be Seen First with Local SEO

As Google’s algorithm gets more sophisticated as does the way we market locally on Google. Local internet marketing is more important with the rise and dominance of Google Places (Google My Business), something every NZ business needs to take advantage of. Google My Business is the Google owned Local directory and responsible for your appearance on Google Maps and local search.

As a specialist local SEO company Digital Estate will help you establish your dominance in front of your local audience through your Google Maps listing. This is also known as the “Three pack” which takes up a large portion of the front page for local keywords.

With the rise in Mobile devices, improving your local maps pack position is even more important. Google uses the mobile devices GPS and cross references it with the most optimized businesses in their location to provide the best options to the Google users. These users are your customers and our services will help connect you to them.

Our Local SEO Process

Finding the right keywords to target is the first foundation in the process of ranking locally. By finding buyer intent keywords that show the local maps listing, we can build a plan around those search terms to make sure we are not wasting any time targeting search terms that don’t show location listings.
The next step involves building your Google maps listing, claiming it and verifying your address. All local maps listings require a physical address where Google can send a postcard with a code. Once that code arrives to prove your location, we can get started optimising your business for local search.
We will complete a 50 point local seo checklist we developed to help us determine the best course of action moving forward. This local checklist is a comprehensive check of not just your local maps pack listing, but also your website and how its seen for local search. Once we know what’s required, we will begin optimising your site starting with the most important local optimisations. This includes ongoing optimisation, link building and in some cases content creation.
To ensure no competition takes out the top spot we will continually manage your local marketing campaign. This includes fixing NAP inaccuracies with citation cleanups, building out new directories as we find them and providing a full report on your position for local search terms.

Why is local marketing for Google Important?

Local search is growing rapidly and as technology gets better and society integrates with technology further, this will only become more important.

Local Search is Buyer Intent

For starters, people searching for local businesses are most often searching with the intent to take action. These are some of the most valuable keywords and keaving them off the table while marketing your business is leaving potential customers to your competitors who are working with Local SEO companies.

Local Searchers Are In Your Area

In most cases, those searching for local services are in your area. They are you market and you should be putting more emphasis into reaching those who are nearest to you.​

Digital Estate Local SEO Services

  • Keyword Research focusing on buyer intent
  • Local directory listings & Citations
  • Competitor local citation acquisition
  • Optimisation of GMB listing including images, test & more
  • We will create your Google My Business Profile if you don't have one (local address required).
  • We can help you claim your Google maps listing & complete verification.
  • Name, Address & Phone (NAP) management across all directories we create.
  • Online reputation management, well advise on ways to increase your Google reviews.
  • Local Search Audits & local Competition Analysis.
  • 100% completion of your listing following Google's recommendations and our proven data.
  • Setup and monitoring of your keyword position including monthly reporting
  • Optimising your website for Local Search

Google Places Setup Only

If you are a small business with a little budget, you don’t have a website or you are happy with your current marketing but want some local optimisation, we can provide you with a one time local seo setup package.

Our Google+ Local package is simple, affordable and ideal for local businesses looking to appear in front of local customers. This service includes a full setup of your Google Local Maps listing without any of the ongoing costs. If this is for you, ask us about our Google maps listing setup service.

Frequently Asked Questions

Google understands the intent behind a search term. When someone uses a location qualifier such as a city / suburb or “near me”, Google shows what it believes are the most relevant businesses to help their customers.

Google My Business (GMB) marketing or local search engine optimisation of your local listing helps Google understand the value you offer. The more we optimize your business compared to your competition, the more likely Google is to present your business as the best option.
As Local SEO consultants we have the experience, data and drive to push your listing higher in local intent search, as well as lifting your websites position in organic search.

Local SEO has a geographical intent which organic SEO doesn’t always have. Where local SEO optimise your business for search terms with locations like “Local SEO company Auckland” or “Local SEO company Christchurch” organic SEO does not.

For the most part Organic SEO is built around and influenced by relevant and trusted content. Local SEO is influenced around relevant and trusted locations, for example, brick and mortar business.