Local SEO Services
Generate more business leads through local search engine optimisation
Are you a local business? Does your business provide goods in particular geographic areas? If so, you need local search engine optimisation (SEO) services. It’s the best way to make sure that potential customers in your area are finding you!
Approximately 86% of consumers rely on search engines to find local businesses and services. If you’re not already optimising your content for local intent, now is the time to start. We can help you with all forms of local SEO to improve your local rankings. We tailor all our campaigns, from local SEO content creation to search campaigns and location-based SEO marketing. When you’re ready to start, don’t hesitate to get in touch for a free consultation for your business.
What Is Local SEO?
Local SEO is the process of enhancing your business’s visibility for location-based searches. This occurs when people use location qualifiers – e.g. a city or town – to find services near them. Local searches also include ‘near me’ searches. This is where Google brings up relevant search results based on the individual’s GPS location.
Local SEO marketing is the procedure of optimising a business’s web pages for online searches with local intent i.e. searching for a specific service in a specific area. Campaigns that use tools such as Google My Business (GMB) Marketing are part of this overall strategy.
Optimising your website in this way will help you :
Increase your online visibility
Drive more organic traffic to your site
Beat competitors in the same area
Our Local SEO Services
We can help you with local SEO from the very beginning of your local search campaign. We’re with you every step of the way from the optimisation process to tracking and evaluating your returns on investment.
This can all be built into a custom local SEO package just for you. With our custom-crafted campaigns, we always discuss the kinds of input you need right from the beginning.
When starting, we will develop and perform research to help you build your local search campaign. This includes gathering valuable and accurate baseline data through:
- Market analysis
- Analyzing search terms relevant to your geographic area and business
- Competitor analysis of the main competitors in your area
Monitoring and Reviewing
Our local search campaign doesn’t stop when we’ve optimised your site. We’ll always continue to review and monitor your results. We provide timely reports on the impact of our SEO services. For this step, you can count on us to:
- Monitor organic traffic, keyword rankings, and local leads
- Keep track of your main competitors in the same area
- Monitor Google analytics tracking
- Provide you with a detailed report of what local SEO services are doing for your business.
Developing, Adapting, Optimising
Access the local market
- Optimising business listings
- Monitoring all listings
- Adding NAP citations
- Sourcing new local citation opportunities
- Optimising Google My Business backlinks
- Increasing exposure in local markets
- Google Local Maps listings
- Sustained keyword research to target your customers
- Local SEO content creation
- Optimise landing pages
- Local PPC Campaigns
- Local Facebook Re-targeting
When it comes to local SEO, one size doesn’t fit all. Fixed packages simply don’t offer enough personalization to be highly successful.
We understand that every company is different and that each has different requirements and budgets. That’s why we never force customers into a package bundle. Instead, we build you a customised package, depending on your needs.
We cater to a range of budgets. If you get in touch for a free consultation, we can discuss this with you. Let’s work together to come up with solutions based on your budgetary restrictions and local SEO requirements.
Local SEO marketing increases your online visibility to the consumers that matter to your business. Some 86% of people use search engines to find local businesses. However, the majority only view the first page of results. You’re more likely to get that prized first-page spot if you use local SEO.
Target the right people
You can’t build a sustainable local business if your website is only being visited by users in the wrong geographic area. Local SEO services make sure that your web traffic is coming from people in your exact service areas. This means that you’re much more likely to get a greater conversion rate. You’ll see an uptick of potential customers becoming paying customers.
Stand out from the crowd
Not all businesses are using local SEO services. Approximately only half of them do even though it’s a huge marketing opportunity. If you choose our services, you could get ahead of the local competition. We aim to help you become a leader in your services in your area.
What our clients say about us
What our wonderful customers say
Rapid Roofing M
We couldn’t be happier with the service from Digital Estate. Based in Melbourne we were a little hesitant at first to choose a marketing partner who wasn’t in our physical
We started working with Digital Estate back in 2015 after our previous marketing company performance was low. Scott immediately changed course…
I have now used Digital Estate for a number of services on my websites. They have been awesome to deal with and work is always done quickly and to the highest quality!