The Power Of Link Building For Your Business
Backlinks are one of the most powerful ranking signals for search algorithms when done right. Think of each backlink as a vote of confidence for your site. However, it’s not that simple – Google will also take into consideration the type of backlink, where the link is coming from, the relevancy of the anchor text and the quality of the site linking to you.
Building the wrong backlinks will damage your sites reputation and may land you a penguin penalty. Building the right links will send you on your merry way towards the front page of Google. We use data provided by Google to determine what, how and when to build backlinks and at what velocity using which anchor text. The perfect anchor text ratio mixed with quality link building services will guarantee you get the best results in your targeted SERP (search engine results page).
Another overlooked factor by most SEO link builders, is the direct traffic you can receive from the backlinks you build. While ranking in Google is the goal, we can also increase your sales by placing your link on a website that sends referral traffic, increasing your organic traffic and getting more eyeballs on your business / services before you even hit the first page.
White Hat Link Building Campaigns
Our Approach to Link Building
Link building strategyBefore we get started on any outreach process, your dedicated link building consultant develops a link acquisition strategy. This strategy includes a complete competitor link analysis, an existing link audit and the creation of a disavow file. From there we can analyse the search engine results for your target keywords and work out the correct link velocity and anchor text ratios for optimal, data driven results. This also lets us know the best outreach tactics required to secure links for your site.
Scraping the web for opportunitiesWe use the best tools, proprietary prospecting systems and manual research to find the best link opportunities for your business based on the data we gathered in the previous planning stage. As we have been doing this a while we also leverage our relationships with over 4000 different bloggers for better priced, faster results.
Personalized email pitchesGetting your business featured on the best websites with targeted audiences is the next step. We have streamlined the link building process with inhouse systems, personalised pitches & high converting templates. We will target guest posts, resource pages, local directory sites & even acquire link insertions in previously posted high quality content. We will use every way we can to land as many links as possible without going overboard and landing a penalty.
Live Project Updates
No need to wait each month to see the work we are completing. From the first positive response right through to the live link, each link acquisition is recorded and shared with you through our internal reporting systems. This includes the website, backlink, anchor text, traffic estimates and metrics like domain rating.
Examples of links from campaigns
Why Use Our Link Building Services?
The gold standard for NZ link building
You could pay a black-hat SEO company to build some quality paid backlinks. But why risk your business with low quality link farms? Our service is a premium white-hat only approach that ensures long lasting results that are hard to come by in the NZ link building community.
We build our own tools & streamline management
We take pride in building high quality systems and improving our technique to lower cost and provide a higher quality service with better results. We’ve spent a long time building and optimising our system built within Google itself. This proprietary system lets us manage hundreds of link building campaigns with thousands of opportunities all within one well managed solution. We can get your campaign up and running fast.
We’re flexible and dependable
Our retainer structure along with the project management system we developed lets us pivot on a dime. If you need more links, we can make the changes to the campaign quickly allowing us to scale with your needs. With systems comes success - we’ll make sure that success shines through with your campaign results.
Frequently Asked Questions
Link building is the process of linking other websites to your website through hyperlinks, also known as off page optimisation. Where an internal link is a link from one page on your site to another, a backlink is from one website to another.
Our NZ link building strategies include the following.
- Niche relevant guest posts
- Competitor analysis link building (using your competitors hard earned seo efforts
- Niche relevant sponsored posts
- Hyper Local directory submissions (News sites, NZ local directories)
- Location relevant, country specific sites (Directories in your city)
- Industry specific link opportunities (industry directories & membership sites)
- Press releases (used to correct anchor text ratios)
- Manual social bookmarking & social signal sites (facebook likes, tweets & shares)
- Sponsored posts & donation links
- Paid link insertions in relevant content across the web
- Niche specific, manually built blog commenting
- Niche specific, manually built Forum posting
Note: We never build automated links.