Facebook Advertising

Why You Should Use Facebook Marketing (PPC)

According to Zephoria Digital Marketing, over 1.5 billion people use Facebook every day.

 

Why use Facebook advertising?

 

This site’s popularity makes it a great platform for spreading word of mouth about your small business.

 

Our Facebook advertising agency helps you launch and improve your company’s official Facebook page.

What is Facebook Advertising?

Facebook Advertising
It’s a marketing technique used by millions of businesses. It lets you create tailored campaigns to reach users of this popular social networking site. You may have seen this in effect in your everyday life. If you’ve noticed a promotion for Invisalign on your feed after searching Google for orthodontic services, you’ve witnessed Facebook Ads in action. This social media and networking site tracks online activity. It knows which users could be interested in what your business offers. Ads on this site are customisable to let you reach your target audience. The social media service collects information about user demographics like:
  • Location
  • Age
  • Gender
  • Interests
It uses these demographics to determine what users are (or aren’t) in the market to buy. We recommend Facebook advertising for small businesses because it’s easy to understand and efficient to operate.

Types of Content Marketing

We offer comprehensive Facebook advertising in Auckland. We don’t just set up your campaign and walk away from it. Our experts plan and manage a campaign that is specific to your company. We help you reach your target audience in every way possible.

To ensure maximum performance and results, we adjust your campaign as needed. We increase your lead generations and conversion rates to drive up your bottom line.

What Types of Ads Can I Showcase?

Learn more about the specific types of ads your business can put out:

  • Carousel (great for incorporating numerous photos and a variety of links)
  • Image (a more simple approach that consists of one photo, a call-to-action, and a link)
  • Video (increases engagement and interest)

What Goals Can We Help You Meet?

  1. Awareness: goals that stimulate general interest in your company.
  2. Consideration: goals that encourage people to seek more information about your product or service
  3. Conversions: goals that persuade people to make a final purchase

Advertising on Google vs Facebook

Facebook Advertising

Both methods drive up conversion rates and increase your presence online. Most businesses use both methods to maximise their reach.

If you only want to try one, there are some significant differences to note. For example, the Facebook advertising cost is less expensive than Google.

Though both methods operate on a pay-per-click (PPC) basis, how they operate is different:

  • Facebook PPC advertising appears in social media feeds.
  • Google PPC advertising appears on Google based on specific keyword searches.

Consider some other differences between these two marketing approaches:

Google

  • Produces immediate leads and sales
  • Meant for services and products with a high purchasing intent

Facebook

  • Builds awareness of your brand
  • Teaches your audience about new products
  • Grows your general audience

Why Should I Buy Facebook Advertising?

Facebook Ads are ideal for reaching opportunists. These people aren’t on the lookout for your product or service, so using Facebook is a great opportunity to attract unexpected customers. You can also reach people that previously engaged with your content by remarketing Facebook ads. With the Pixel feature, you can specifically target users most likely to be interested in your product.

On the other hand, Google Ads helps you reach those that are looking for a specific product or service. Which method to go with depends on your business’s plan and long-term goals.

Should I Advertise My Business on Facebook?

If you’re unsure if this kind of advertising is right for you, get in contact with us to find out! We’ll chat and discuss your business’s unique goals. We’ll help you determine if you can benefit from our Facebook advertising services.

What our customers have to say

Google reviews

We have been using digital estates for well over 2 years now. They have been phenomenal in their approach to our business and have improved our seo, our content and ranking... to no end to the point that we are consistently ranking in google maps and organic. Scott has always assisted in questions and advice and provides monthly report so you know where things are at. Scott and his team are professional and great to talk with about business goals. They have helped increase our business profit 10fold..I highly recommend them for your business.read more
Steve Turner
Steve T.
Excellent communication, Scott always answers any questions on the spot and its clear he knows what he is doing. Our sales have increased within the first month with his... services. Super impressed!read more
Sarah Walker
Sarah W.
Stella service! We put our trust in Digital Estate and couldn't be happier with the services provided. The campaign they provided made sense for our target audience, Scott... knows how to target the right people! Highly recommend giving them a call if your looking for marketing. Thanks heaps for the results you continue to bring for us.read more
Tom Randall
Tom R.
The results and work done by the team at Digital Estate have achieved for me and my business more than we could have expected. We actually had to decrease some marketing... efforts as the number of leads coming in was more than we could comfortably handle. Even more staggering, this was the advice from Digital Estate! You know you have an honest marketing company when they cut your costs. On top of this, the support and response time from Scott is phenomenal. We truly appreciate everything your are doing and look forward to a long and prosperous future working together.read more
Leo Mann
Leo M.
We couldn't be happier with the service from Digital Estate. Based in Melbourne we were a little hesitant at first to choose a marketing partner who wasn't in our physical... location, however I don't think Scott has ever taken longer than an hour to reply to our emails and he is always on-time with scheduled calls. The results have been remarkable, we were advised by Scott to do SEO for the long term results, but also Adwords and Facebook remarketing for shorter term returns. This worked very well for us.read more
Rapid Roofing Melbourne
Rapid Roofing M.
We started working with Digital Estate back in 2015 after our previous marketing company performance was low. Scott immediately changed course and more than doubled our... bookings over the space of the first year. 5 years on, a site rebuild and plenty of new competitors in the industry and we still work directly with Scott at Digital Estate. The honesty and knowledge he brings to our marketing has helped us grow into the business we are today. We highly recommend his services, one phone call to Digital Estate and you will see why.read more
Dan Ward
Dan W.
I have now used Digital Estate for a number of services on my websites. They have been awesome to deal with and work is always done quickly and to the highest quality!... Wouldn't hesitate to recommend! I will be using again! Thank you!read more
Elise Thomson
Elise T.

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