Looking for a Content Marketing Agency in Auckland?
As a business, you need to advertise your company. Today’s audiences aren’t interested in traditional approaches, like TV commercials and print advertising. While these methods can work when you use them effectively, they don’t lead to impressive results. Our content marketing agency can help you advertise in a way that engages your audiences. With unique content marketing and branding, you’ll pull in clients and retain customer loyalty. Is this business approach right for you? Contact us today to talk to our experts. If you want to learn more about how a top content marketer can help you achieve your advertising goals, read on.
What Is Content Marketing?
Before diving in, it’s important to understand what this strategy entails. The key point to remember is that a content marketing specialist won’t use forward approaches. They create materials that are enticing and engaging. By offering users something of value for free, they are more likely to be interested in your brand.
Types of Content Marketing
Just like with any advertising strategy, there are different approaches you can take. The appropriate ones will depend on your business, current client base, and what you want to achieve. Here are some of the most common services we offer:
SEO Content Marketing Strategy
With SEO, you can increase organic search engine traffic to your website. The more you fill your pages with useful, well-written information, the more likely it is that your website will appear on the front page of search results.
This is where good Google content marketing comes in. Other content marketing companies make the mistake of crafting materials just for search engines. While our pages are search engine friendly, they also strive to engage real users.
Creating a Company Blog
Blogs serve many purposes. For one, they can boost your SEO and help you rank for specific keywords. They’ll also engage your visitors by offering new, interesting information.
What better way to provide value than free, downloadable materials? Give potential customers a sneak peek of what you have to offer. Your free guides or ebooks might be what convinces them to become invested in your brand.
Publishing Press Releases
Publishing press releases is a great strategy for content marketing in NZ. In addition to gaining exposure, you’ll establish inbound links that can increase traffic to your website.
Video is one of the most engaging mediums in this day-and-age. Use entertaining, valuable videos across platforms to get users excited about your brand.
Building Email Campaigns
Not everyone who visits your website will be convinced right away. They might be interested but need more time to consider what you have to offer. Building email campaigns is a great way to get customers over the fence. Usually persuaded by some sort of offer, they’ll provide their email address to stay up-to-date. You can build relationships through email campaigns that are interesting and target their needs.
Is Content Marketing Right For You?
Want to take advantage of the many benefits of content marketing? Contact us today. An expert content marketing consultant will help you start growing your client base.